Eileen Gu continues to stand out as one of freestyle skiing’s brightest stars, combining athletic excellence with remarkable success beyond the slopes. Born in the United States and now competing for China, she captured global attention at the 2022 Winter Olympics in Beijing by earning two gold medals and one silver. Competing again at the current Winter Games in Italy, she has already secured a silver medal in freeski slopestyle and remains a strong contender in both big air and halfpipe events.
Gu’s journey in skiing began early. Raised in San Francisco by a Chinese mother and American father, she was introduced to skiing as a child and quickly demonstrated exceptional talent. By the age of nine, she was already winning junior competitions, balancing competitive sports with academic achievement. Her dedication also helped her earn early admission to Stanford University, showing her commitment both on and off the snow.
Her influence extends well beyond competition results. In addition to athletic success, Gu has built a strong global profile through partnerships and media appearances, making her one of the most financially successful athletes competing at the Games. Industry reports estimate her earnings from sponsorships and business ventures at around $23 million.
Much of her income comes from endorsement agreements with major international brands and fashion campaigns, alongside partnerships with leading companies in Asia and Europe. With achievements spanning sports, education, and business, Gu represents a new generation of athletes redefining success both within and beyond their sport.